By Craig Mackay

Why do I know what to do but don't do it?

You know what to do. That's not the problem. You could probably write the instructions: what to say in the meeting, which task to start first, how to stay calm when your sister says that thing. You've thought about it. Possibly more than anyone should.

And then the moment arrives, and you do the other thing.

Nobody's short of information

Sometimes the advice is to learn more, get organized, or find some extra motivation. And sometimes that's exactly what's needed.

But I've worked with plenty of people who already understand their problem remarkably well. They can tell you what they do, why they think they do it, and what they'd rather be doing instead. And still, when the moment comes, the same thing happens.

Which makes me wonder whether understanding was ever the missing piece.

Two different places

Here's how I see it. The knowing happens at a calm moment, usually when you're sitting somewhere being sensible. The doing happens mid-meeting, mid-sentence, halfway through opening a laptop, and by then something has often started before you've had any say.

You meant to speak up. By the time you'd decided to, the moment had passed and you were nodding. You meant to stay calm, and you'd already replied. You planned to start the report at nine, and at ten past you're reorganizing your inbox with remarkable energy.

Notice that last one. Whoever avoids a task is rarely doing nothing. They're doing something quite skillfully: tidying, researching, checking, rehearsing the conversation. And think about someone who knows there's no point worrying about tomorrow, yet finds themselves lying awake imagining everything that could go wrong. Their imagination is doing quite a bit of work. Just not in the direction they'd choose.

Trying harder is the first thing everyone does

"Next time I'll just do it." Sometimes that works. If it hasn't by the tenth attempt, the effort can become part of the pattern. You're watching yourself, bracing for it, and your attention is sitting right on the thing you want to stop. Then comes the commentary, "I know better than this," which is one more thing to carry. I've written about why thinking harder keeps you stuck if that sounds familiar.

One thing to try

Don't try to do it differently. Try to catch what comes first.

Not the big story, the small details. What you noticed, what you said to yourself, what your body did, in the second before the usual thing happened. Leave it alone and watch. You may find it's less of a decision than you thought, and more of a sequence that runs by itself.

It might not change anything straight away. But it gives you something more interesting to work with than another round of self-criticism.

Where my work fits

I don't think the answer is more understanding. By the time people come to me, they've often done a lot of it, and some can describe their pattern better than I can.

What interests me is the moment itself. What comes first, what they picture, what they feel, what they're trying to avoid or get. Then trying something different right there, in small ways, to see what's possible. If you're curious what that looks like in practice, I've explained what a session involves.

I wouldn't presume to know what's happening for you without talking to you. But understanding a pattern afterward and experiencing something different when it happens are two different things, and the second is what I'm interested in.

If you'd like to talk it through

If you've spent a long time understanding this and you're tired of it, you're welcome to book a complimentary 20-minute Clarity Call. You tell me what's going on, I ask a few questions, and we decide together whether working together makes sense. No pressure.

Book a free Clarity Call

Coaching is not therapy and doesn't replace medical or mental health care.